About mrujaa
Each Saree has a Story, and We are Storytellers.
mrujaa pronounced "मृजा" is a sanskrit word for "purity". mrujaa epitomises purity, authenticity and elegance for the beautiful you. We believe each saree celebrates the threads of pure art and has a distinct story that is meant to be shared and cherished by saree lovers. Our journey started with a passion to revive the stories of intricate design, delicate traditional weaving and exquisite art that adorns handmade sarees across the length and breadth in India.
mrujaa: pure, authentic and elegant
mrujaa strives to carve a niche for itself in reviving the traditional weaves that reflects the cultural heritage of India. We aim to become part of each saree lovers’ lives and become their symbol of trust.
The Weaving Process: Our Purpose
The purpose of mrujaa
We strive to support the weavers community and drape saree lovers with the communities’ finest pieces of art, design and weave that can transcend into their way of life. We pride in our commitment to preserve the authenticity of Indian weaves and value add with our continuous creative innovation to present the latest in saree for each saree lover. Our network of skilled artisans work tirelessly to handcraft each thread of purity, that adds novelty and creates a sustainable and environment-friendly way of saree production. Join us in this journey where we bring alive the impactful and timeless story of design, art and weave to life.
Our Story
mrujaa was conceptualised in 2021 and became operational in 2022.
Kirti Mishra is the heart and soul at mrujaa. After spending 15+ years in the corporate world, Kirti’s love for designs and threads led to the birth of mrujaa. In the pursuit to build mrujaa, Kirti is supported by Alok Ranjan, the seasoned marketing leader with 20+ years of experience, who jointly drives mrujaa’s story along with Kirti. The husband-wife duo truly believes saree is an epitome of Indian identity and an expression of beauty.
